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Dr Peter Levy |
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Dr.
Peter Levy is a chiropractor who spent from 1980 until 1991 studying and
using any and all of the soft tissue techniques and therapies he could
find in his search for speedy and thorough results for soft tissue
injuries. As he is quick to say, “I’m certain there is a place for
ultra sound, interferential current and muscle stim etc., but I can
unequivocally state that I can do more with my hands in a shorter time
than with almost any piece of equipment or other technique.”
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Dr. Levy ran a successful practice in Santa Barbara for 11 years until he saw
an advertisement for a seminar given by Dr. Gary Glum, D.C., the developer of
Neuromuscular Reeducationsm. He took the four-day intensive seminar
for $2500.00 and never looked back.
Once he had mastered the technique he sent out a letter to his entire patient
base, which said:
“…for those of you who thought I was a good, effective practitioner to
start with I have something better. To those of you who felt I was average and
didn’t quite handle all of your musculoskeletal problems and for those of you
who just didn’t like my work/results I have a challenge/offer: Come in and
let’s discuss your problem. We’ll mutually agree on a given number of
visits. If, by the end of those visits, you (not me) don’t think you are
enough improved to make it worth your while to be coming in…the treatment is
free…on me…no charge…zip…nada…nothing.”
Who do you think could refuse an offer/challenge like that? 43 inactive
patients responded within 2 weeks. A total of 118 people responded to his
letter/challenge over the next 90 days. Only 3 people out of all those people
who responded told him the treatment hadn’t made a difference in any way (he
says he could have predicted those three with a moment’s thought…and it
wouldn’t have mattered if 20 people didn’t pay.) His practice was
transformed overnight !!!
The bottom line was that he had a wealth of new patients paying cash (he would
give them super-bills for their insurance…but he ran a cash-only practice).
He had an entirely new referral-based, “waiting-list” practice and had a
confidence that was unshakable based on knowledge, results and satisfied
patients. Dr. Levy also developed an entirely new type of clientele;
highly-competitive professional athletes, who needed effective and speedy
results.
Shortly thereafter, Dr. Glum, intent on retiring from active practice, was so
impressed with Dr. Levy’s skills that he hand picked him to carry on the
teaching of Neuromuscular Reeducationsm.
Dr. Levy opened a second practice based in Los Angeles from scratch. Within a
year he had generated over $200,000 working three days a week with one
assistant and no advertising as a cash-only practice.
His assistant would work on a specific area for 15 minutes and then send the
patient in to Dr. Levy for 15 minutes of additional Neuromuscular Reeducationsm
and rehabilitative exercises. People were paying $100.00 for 30 minutes of
effective treatment and Dr. Levy and his assistant were seeing 4 people an
hour.
Not only were patients lined up waiting to get worked on, but also the “word
of mouth” referral system worked for the first time --- in a big way. He
stopped scheduling patients after the original series of treatments and they
would almost invariably call back and schedule for other parts of their body,
other members of their family and/or friends.
He closed the Los Angeles office after the birth of his daughter and returned
to Santa Barbara full-time. After he moved to a home-office arrangement in 1995
he worked without an assistant and was still charging $100.00 for 15 minutes
based on results: "You don't feel improved, you don't pay!" was his
guideline and not too many people left without paying. He gave up scheduling
patients and let them handle it by filling out their own appointments in his
book. It was a clean cash practice…and when patients wanted him to deal with
their insurance companies he charged the patient $250.00 an hour, in advance!
That's right! $250.00 an hour…not too many people would pay that! But they
wanted the results. They started to fill out the forms themselves and used a
super bill that Doctor Levy gave them stapled to their own treatment notes that
they had filled out on each visit. Paper work was reduced drastically, cash
flow improved dramatically and the pleasure was back in his practice. He has
been teaching Neuromuscular Reeducationsm seminars for the last 9
years to small groups of highly motivated doctors, physical and massage
therapists and team trainers. He also works with individual practitioners and
their support staff in their clinics.
Dr. Levy has been appointed to the post graduate faculty of the University of
Bridgeport College of Chiropractic and teaches the Neuromuscular Reeducationsm
Seminars for Continuing Education Credit.
Interested in his concept... want to try before you buy? Have a look at
these clips of two of his protocols and try them out with your clients... see
if it really works!
Articles by Dr Peter Levy to follow
Coming up in the UK...
NMR
Neuromuscular Re-education: A soft tissue injury solution
19/20 February 2011 ~
London
17/18 September 2011 ~ Dublin
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